Welcome to Pound The Rock

A New Blog Series by Kabray Rockwood

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This is where we will post everything about the Pound The Rock series (coming soon)!

Why we Pound The Rock: The Beginning of a Movement

"When nothing seems to help, I go and look at a stonecutter hammering away at his rock...at the hundred and first blow it will split in two, and I know it was not that blow that did it--but all that had gone before." -Jacob Riis

Welcome to Pound The Rock -- not just a series, but a mindset.

This is where grind meets purpose. Where skill meets sweat. Where young athletes, parents, and coaches come to hear real talk about development, sacrifice, and what it truly means to grow through basketball.

We haven't launched our first blog yet -- and that's on purpose.

Because before you hear the stories, the interviews, the deep dives into AAU culture, training insights, and the lessons the game teaches us, I want you to understand what this is really about.

This is about the work you put in when no one's watching.

It's about the practices that feel like punishment, the drills that demand discipline, the games that don't go your way, and the long drives home when you wonder if it's even worth it.

It is.

Because every time you show up -- you're pounding the rock.

Every film session, every suicide sprint, every missed shot that turns into a lesson -- it's all part of the process. And eventually, something cracks. The work adds up. The results come. And not just in basketball -- but in life.

This series will explore it all:

• Player development that's rooted in fundamentals, not flash

• The realities of AAU -- from exposure to exhaustion

• Stories from parents, trainers, and coaches behind the scenes

• How we're building a culture where kids win on and off the court

We'll be honest. We'll be real. We're going to challenge you to do more than just play -- we want you to grow.

Stay Connected

Follow us on Instagram, FaceBook, Youtube, and right here on the blog. The first episode is coming soon; and when it drops, you'll know.

Until then, keep showing up.

Keep hammering away.

Pound The Rock.